By allowing visitors to your site to signup to a membership, you are developing a qualified database of interested customers for negligible cost. You can then market to these customers electronically outlining your specials, services and promotions. In return it makes good sense to reward these “online customers” in some way (this encourages people to signup in the first place).
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A percentage off all online purchases (i.e 5%) |
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Setup a loyalty program (each $1 spent = 1 reward point), collect X amount of reward points and get a free gift |
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Have a monthly offer (buy product Y, and for our “online customers” they get product Z for 50% off, or free) |
